Howl-O-Scream 2001

Howl-O-Scream’s second season ran 14 nights in 2001 and included a house named Screaming Reality.

At the beginning of the campaign for Howl-O-Scream 2001, the tagline/slogan was “This time terror takes control.” After the terrorist attacks on September 11, the campaign was changed to “You want scary? Be careful what you ask for.” More than $100,000 was spent to change the theme, pulling ads from media outlets like television and newspapers, changing the branding on the park’s website and billboards, and remaking promotional items for the event.

Not everything was destroyed before being used, including in the first week of October when a Busch Gardens marketing representative drove a company car around Orlando with the “terror” slogan on a sign. The representative stopped at locations including the Orlando Sentinel to hand out buttons with the same “terror” theme.

 

Additional details on Howl-O-Scream 2001 will be added in the future.



Sources:

Orlando Sentinel | Oct 6 2001 – accessed 3/24/2018

 

Last update: June 5, 2020